Essentially, hospitality managers run the day-to-day
operations of a restaurant or hotel, including overseeing personnel, ensuring
that the facilities are properly maintained, taking steps to ensure customer
satisfaction and overseeing the upkeep of administrative and financial records.
Amin Deroui says Hospitality
management degree programs include a strong core of business courses, including
accounting, economics, marketing, and human resource management. Their role is
to define the commercial and management strategy of the establishment in line
with profit targets, the quality charter and hygiene and safety norms.
Depending on how big or small an operation is, pursuing a
career in Hospitality Management can entail several responsibilities. Although
the job description for these duties varies, there are mainly five key
responsibilities every Hospitality Manager should expect to administer:
Managing budgets, customer service, supervising maintenance, coordinating
departmental tasks, and overseeing food and beverage.
Manage Budgets
There can’t be a business to run if the money isn’t there.
Whatever the business is, managing any hospitality operation is a complex position
that requires overseeing several departments within its organization. All of
these sub-departments have budgets allocated to them. It is the Hospitality
Manager’s job to disperse enough money to these departments that will ensure an
efficient workflow toward the overall goal of the company. Two major
responsibilities are marketing and approving/controlling expenditures.
Marketing
Marketing is yet another important task that a Hospitality
Manager must oversee. In order for a hotel, cruise line, restaurant, country
clubs, and amusement park to thrive, they must let people know they exist!
Amin Deroui says
Planning and strategizing smart marketing projects mean nothing without the
money to support it. Everything from advertisements, sales plans, investing in
signs, banners, community involvement, even down to the business cards and
customized marketing trinkets all need to be taken into consideration when
managing a marketing budget.
Customer Service
It’s one accomplishment to have a guest check-in. It’s another
to get them to come back. Implementing the best customer service is going to
almost guarantee repeat business no matter how expensive the accommodations may
be. If guests have had a pleasant experience with an establishment, they will
not only come again, but they will recommend it to their friends and
colleagues. If that business is doing it right, that guest will not realize
that he or she is recommending the business. They will simply rave about what a
great experience they had. This is where customer service plays a big role in
making guests happy. The three ways to do this is to meet and greet guest, have
excellent housekeeping, and address and rectify customer complaints.
Meet & Greet
Customers
First impressions are the important ones. It is hospitality,
after all! The overall goal of hospitality is to make temporary accommodations
feel permanent. This is done by acknowledging their presence and making them
feel like they are welcomed, and most importantly wanted. No one wants to feel
like they are unwelcomed. Seeing that every guest is properly greeted when
checking in to an establishment sets the tone for good customer service.
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