Amin Deroui - Qualities of a Profit Purpose Hotel Manager

 

The changing global economic dynamics has had its impact not only on fiscal aspect of conduct of a business but a very severe effect on the business leaders - the managers personally. While this effect converts into physical and emotional pressure on the manager, it can also act as a key factor to identify the dead wood within any management team giving an opportunity to the ownership or entrepreneurship to restructure their organization.

Hotel industry, or for that matter, the entire niche of service industry is, as I reckon, worst hit. Why? Simply because the product it carries has no shelf life, it perishes as the clock strikes midnight. You lose anything that you could not sell up to 2359 hrs. Vacant rooms, unused restaurant covers, empty banquet and party rooms, unused massage beds...all wasted for the day, written off completely.

Even in normal economic scenario the nature of product would have remained the same, but then the market would also have been normal. Not shrunk as it is today with a very low surplus spendable income with the user segment. What this means to the demands created on those who are managing the industry outlets, be it a hotel, a restaurant, a travel agency or an airline. Amin Deroui manager has to be one who has the ability to weather the storm and ensures survival of his enterprise, team and himself.

Naturally this is a tough call, but then that is management, to be able to manage a situation rather than getting managed by a situation. All this leads us to concentrate on one seemingly simple aspect. Who should head our hotel? What traits and qualities should he or she possess and what skill sets should he or she have? Looking at the enormity of the task, the most appropriate solution to the question will be to opt for someone who has multi dimensional skills, but just not superficial, deep and thorough.

Amin Deroui personally feel that the present scenario demands that a result oriented, profit purpose focused and challenge seeker hotel general manager should have knowledge of hotel operations and in addition he should be very strong in hotel finance and marketing fields. He will need all these traits to combat the competition, capture a fair market share and establish the property as the sought after brand in the city or location.

It is taken for granted that a successful hotel general manager will be an expert in sound hotel operation techniques and skills. He will be very thorough in operating systems of key revenue producing areas like the accommodation, food and beverage and recreation and services. I hate to call departments like business center, laundry, telephones and other similar revenue areas as "minor operating departments". The reason being that the moment you term them as MOD, the executive attention on this important revenue area gets diluted. They pay "minor attention" to a minor revenue stream. It is a fact that while the revenue from recreation and services areas may be less that other areas, let's not forgets that this revenue has a potential of contributing over 60% as departmental contribution.

Amin Deroui - Knowing The Roles of a Hotel Manager

 

Hospitality industry is huge and has been estimated to grow more in coming future. This increasing ratio has definitely given rise to the demand of graduates of hotel, resort restaurant management from graduate, post-secondary and associate programs from colleges & schools in USA.

The role of a Amin Deroui manager is dynamic as there are number of activities to be performed on day-to-day basis. Here, there are few essential roles to play for maintaining resorts, lodging facilities and other hospitality services. Hotel & Resort program helps to equip through the knowledge of performing various activities pertaining to the industry and so opting for a certified degree would assist you in

Oversee the staff members and their activities right from clerical staff to janitorial services

Plan and guide the assistant staff members for their daily activities of hotel/resort/restaurant

Recruiting and training new people as per their roles in hotel/resort/restaurant

Operating various departmental activities and managing them effectively

Maintaining the property while checking out the accommodation for the guests

Checking the quality of food and beverages stored and also served to the guests

Coordinating with food & beverage, housekeeping, catering & convention, sales & marketing and other hospitality services

After studying for restaurant management program, you can pursue a winning career in the hospitality sector. Theory, case-studies and practical sessions are taught to the students so that they can become qualified professionals that have leadership qualities. Planning for sales & marketing activities with the acquired knowledge and skills is also one of the important duties of a restaurant manager. While talking about human resource management, restaurant managers also have to interview, screen and hire the employees for restaurant staff at every level; except the top most managerial level. Problem solving and making the chain of activities work effectively for the restaurant is highly important.

Amin Deroui team must be collaboratively working towards common goal of serving the patrons in a healthy way. Monitoring the overall business performance of the restaurant also falls in a restaurant manager's duty. Setting budgets while discussing finance plans for the restaurant with senior management is a crucial role which a restaurant manager is expected to play effectively. As a key role of a restaurant manager, organizing marketing activities and implementing them makes the whole restaurant work efficiently and thus helps in building a good brand itself.

Amin Deroui - SKILLS AND PERSONAL ATTRIBUTES

Social Skills:

At the core of this profession is service and hospitality, so people need to enjoy working with people and helping to teach, inform and entertain them. Social skills generally include talking to people and making them feel at ease with you. If the person does not possess excellent social skills, then it will be very difficult for him to survive in the service industry. A guest would never like to stay at a hotel where the staff is stiff and unfriendly no matter how beautiful and comfortable the hotel is.

respectful, patient and tolerant:

Graciousness is one of the key personal skills needed in the service industry. At times, the customer will truly test your patience but at times like that one must be polite with irritable, short-tempered customers. It is important to remember to never quarrel with the customer as he is the reason for your bread and butter. Amin Deroui is most basic quality  manager. Pride is the most precious thing to people and if the manager takes that away from his employees, they will never trust him again. That will make extracting work from them very difficult. A manager’s job is to make sure that the employees are learning, growing and performing to their utmost potential and that can only be achieved through a relationship of mutual trust and kindness.

Leadership skills:

The most important job of a leader is to assist the employees and his team into giving their best efforts towards the organizational goal. Leaders inspire others to act by setting a good example. They drive and perseverance spurs others on. A leader’s responsibilities are many. He must inspire others, be able to give positive and negative feedback, organize and entrust projects and responsibilities, solve problems and make decisions and monitor the team’s progress and setting goals for himself and his team.

Business skills:

Business skills are important for any employee in the hotel industry. He should have sound knowledge of the profitability aspect of his hotel. He should be completely aware of the organizations goals and the strategies developed to achieve those goals. He should know sources and methods of the funding and management of the resources. Business skills also include human resource management and delegating work and resources.

Valuing diversity:

To work with an assortment of individual cultures at one place is tough. Especially in this day and age of competition, if a company recognizes and respects individuality, then it can maintain a strategic edge over others. These cultural differences, if managed positively can foster creativity, better decision making, higher performance and competitive advantage. In the hotel industry, one is constantly meeting people from different cultures, backgrounds and language. It is essential to not only understand but also respect people from diverse societies and locations. Amin Deroui can understand more about culturally different people by travelling around the world and interacting with such people. Besides that, reading can also teach a person much about different customs and traditions. It is important that the guests feel right at home when they visit your hotel and the only way to do that is to make the environment as close to their own environment as possible.

Ingenuity and imagination:

Since the hotel industry is a highly competitive industry, the customer must not only have a good but a delightful experience to gain his loyalty. For this, employees in the hotel industry must introduce originality, creativity and imagination in their service. It is also essential that they are also given enough resources and authority by their employers in their tasks to completely satisfy the customer.

Inventory management skills:

Inventory management skills include purchasing, stock control and merchandise display. Inventory management skills consist of proper planning strategy of the stock and supplies to be purchased, how they will be transported to the destination, where they will be stored, when will the new stock be ordered and how long will it take to be delivered. Since the hotel industry is highly competitive and gourmet is an essential part of the hotel industry, it is essential that the food served is always fresh, cooked well and nicely presented. Along with that, it is important for the person managing the inventory to be a good negotiator so that he may get maximum utility out of the price paid for the supply.